resume
Summary
Entrepreneur with over 10 years of internet-savvy marketing and PR expertise, advanced web development and graphic design talent, global perspective on business development, with experience ranging from high-tech start-ups to event production, to the film industry.
Freelance Highlights
| 2010: | Created AtCostFlights.com brand. Designed a SEO-friendly corporate website. Launched and managed a successful and highly cost-effective Google Adwords campaign with one thousand targeted local ads, landing pages, and 250K+ keywords. |
| 2009: | 1st Assistant Director (AD) under Ned Kopp (Godfather, Fast and the Furious) on a Chris "Kid" Reid music video, directed by Babak Sarrafan, DP Jim Orr |
| 2002: | Co-authored a business plan, seeking VC funding for a competitive intelligence start-up CIgator Inc. Compiled market research data, forecasts, product segmentation, and white papers into 300-page CI reports. |
| 2000: | Developed and launched GetItSmart, the first website which let customers instantly order a custom-built PC (before Dell, HP and others offered it) |
Work Experience
Director of Marketing & Event Production, Co-Founder
4/2005 – 12/2009
Novoe Radio LLC, San Jose, CA
- Co-founded an online Russian radio station and entertainment company
- Propelled the company to become #1 Russian Radio in the U.S. within the 1st year
- Secured multiple advertising contracts and corporate sponsorships
- Negotiated re-broadcasting contracts with top media companies (XM Radio, Sirius Radio, DirecTV, Echostar, etc.)
- Formed partnerships with Russian and European record labels and organizations
- Produced and promoted parties and concerts with up to 1,000 attendees, with full-scale promotional campaigns (radio, online, social networks, print, outdoor)
- Negotiated and booked venues, celebrities, DJs, performers and other talent
- Managed all travel, visa, and lodging accommodations for the talent
- Supervised a team of outsourced programmers to develop a next-generation, interactive, geographically customizable radio player.
Online Marketing & Affiliate Program Manager for North America
2/2004 - 10/2006
PartyGaming Plc., London, UK
- Managed CPA affiliate accounts with monthly revenues of over $100K
- Saved company tens of thousands of dollars in wasteful advertising spending by adjusting Google AdWords for optimal performance and maximum ROI
- Optimized company websites for better search engine placements (SEO)
- Managed media buying in magazines, online, outdoor, local TV, and direct mail
- Represented the company at industry events in San Francisco (AdTech 2006) and Las Vegas (CAC2006)
Project Manager, IT Consultant
3/2004 - 9/2004
Restaurant Evaluators, Inc., Chicago, IL
- Developed a new corporate identity and website
- Supported profitable client relationships with over 70 upscale restaurants
- During my 6-month contract, the company went from 110 to 200 reviews a month
- Wrote and managed monthly mass mail newsletters
- Implemented technological changes which dramatically increased productivity (new IP phone system, web-based workgroups, elimination of scanning and faxes, etc.)
- Created an automated sales promotion process in GoldMine (e.g. automatically mail a postcard, two weeks later send a letter, follow-up call, etc.)
Director of Sales
10/2001 - 2/2004
Stratigate LLC, Sunnyvale, CA
- Liquidated assets of defunct companies (networking, telecom, industrial equipment)
- Researched and developed new supplier and distribution channels internationally
- Managed monthly sales of IT equipment ($100K+)
- Created advertising materials (catalogs, website, banners, print ads, eBay listings)
MarCom, PR, Founder
4/2000 - 8/2000
allSAN.com Inc, San Jose, CA
- Created an online research portal for SAN (Storage Area Networking)
- Acquired and negotiated with new advertisers, sponsors, and partners
- Sponsored and helped organize Storage Networking World Conference 2000
- My research quoted in InfoStor magazine, IBM financial report, and books.
- Collaborated closely with clients, sponsors, vendors, analysts, investors, media
- Negotiated to sell the company for $80K four months after launch
Print & Web Designer, Marketing Assistant
11/1998 - 6/2000
IMEX Research.com, San Jose, CA
- Created corporate website design, brochures, posters, presentations
- Managed relationships with PR people, analysts, press editors
- Took the company from 2 employees to 9, with 6 working directly under me
Education
B.S., Business Administration - Marketing
Minor: Radio, Television, and Film
San Jose State University, 2009
MBA Study in Emerging Economies
Alliance Business Academy
Bangalore, India, 2009
Skills
- Great communications skills, positive attitude, good sense of humor
- Strong sense of creative design, web development, and financial skills
- Fluent in English, Russian, Lithuanian, some German and Spanish
- Superior negotiating, management, sales, and customer service skills
- Global work & study experience in America, Asia and Europe
- Driven to excel and always cherished by management
- Always achieved tremendous impact on employers (through increased revenue, profit margins, customer base, productivity, brand awareness, and company size)
Software & Applications
(expert level)
Adobe Photoshop, Premiere, After Effects, Acrobat, Flash, Illustrator, DreamWeaver. Microsoft Word, Excel, PowerPoint, Outlook, FrontPage. Windows, Mac OSX. QuickBooks, QuickBase, GoldMine, mass e-mail marketing apps, SPSS, Business Plan Pro. HTML, Flash, JavaScript, Mambo/Joomla CMS platform. Salesforce.com, eBay, Google AdWords, Docs, Facebook Ads, social network marketing platforms (MySpace, Twitter, Facebook, LinkedIn)
Portfolio
Graphic, print, web, photography and film portfolio is available at krakadil.com™
REFERENCES
Plenty of references available upon request.

